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Fashion Brands Getting in on User-Generated Content
Vanity Fair is giving you the opportunity to win a spot on the International Best Dressed List with the International Best Dressed Challenge, powered by Chute. The list has previously featured style...
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Creating the Vanity Fair Best-Dressed Challenge
Every year, Vanity Fair compiles the International Best Dressed List. The list has included names like Grace Kelly and Kate Middleton, and now it can include you. The International Best Dressed...
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What Brands Can Learn from Instagram
Brands and publishers can learn a lot from Instagram’s approach to user-generated content. Large-scale social campaigns are fantastic, but between those campaigns marketers should continue to encourage...
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The State of the Union is…
During the 2012 presidential race, President Obama took to Reddit to allow users the opportunity to ask their own questions. National debates now include user-generated questions. People no longer have...
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The User-Generated News Cycle
Every moment is being documented and shared instantly. What does that mean for journalism? Image Source With shrinking newsrooms, editors are turning to users to create new content, which allows news...
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Covering SXSW in Real-Time
Who needs teleportation when you can follow along with the latest from an event through photos, videos, and text being shared in real-time? With Lester, Greg, and Ranvir all away at SXSW, everyone at...
View ArticleChute Launches UGC Rights Solution for Brands and Publishers
SAN FRANCISCO, Calif. (Sept. 25, 2013) – Y Combinator and Foundry Group-backed Chute announced today Chute Rights, the first scalable solution for brands and publishers to engage with consumers in...
View ArticleTop 4 UGC Rights Blunders of 2013 (so far)
It seems like every week someone – whether a business or a public figure – is in the hot seat for using a photo they found online without proper rights clearance. Both Facebook and Snapchat say more...
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CHUTE LAUNCHES CHUTE COMMERCE
SAN FRANCISCO, Calif. – Feb. 20, 2014 – Chute, the complete visual marketing automation platform, today announced Chute Commerce, a social merchandising solution for online retailers. With Chute...
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Visual Word of Mouth Advertising
User-generated content has become a hot commodity among brands looking for authentic content to build buzz and trust and for publishers seeking to tell broader stories. At the Visual Revolution...
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Like Your Customers – Just As They Are!
It was a very memorable date when I watched Bridget Jones’s Diary with my sophomore year crush back in 2001. The paramount of the movie was when Mark (Colin Firth) expressed his feelings: “No, I like...
View ArticleHow Marriott Harnesses Brand Love
“Most brands put them at the center of the story, but that’s not the authentic story.” - Michelle Lapierre Crafting Marriott Rewards’ human voice was a top priority for Tom Troja (CEO, Social Symphony)...
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The World Cup Platform Battle
With FIFA’s 2014 World Cup well underway, we wanted to look at how some of the most popular platforms are approaching the global event. This time around, the pool of social media to choose from has...
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Suite Social: 4 Hotels Rocking Social Media
Every day, thousands of people check in and out of hotels. In our ever-connected world, that also means they’re Instagramming their view, checking in on Facebook, and Tweeting about their experience....
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#SDCC Attendees Share More Than Ever
More than a quarter of a million photos and videos were shared on Twitter and Instagram during this year’s Comic-Con, and we have to admit, even we were pretty shocked to see the massive jump compared...
View ArticleWIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board...
SAN FRANCISCO – July 30, 2014 – Chute, a visual marketing automation company, today announced the addition of John Battelle, founder of WIRED Magazine, Federated Media and, most recently, sovrn and...
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Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand
Social media has made it easier than ever for customers to voice their opinions and reach a wide audience. With the abundance of online platforms and forums available with a single click or tap, people...
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The Evolution of In-Store Photography
I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved...
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Selfie for the Win: Applebee’s® Partners with CBS Sports & Chute
With a new crowd-sourced menu lineup chosen by Applebee’s social fans, America’s favorite neighborhood bar and grill is launching a crowd-sourced marketing campaign featuring real guests. Last fall,...
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Instagram Inspiration For Your Brand Account
A stage for everything from snapshots of lunch to family photos, Instagram is built for storytelling. A 2014 Forrester study found that the top brands’ Instagram posts generated 58 times more...
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